Home staging, whether DIY or done by professionals, continues to grow in popularity as it continues to provide results for vendors. A successful home staging project during the sale of a home is understood by many within the industry to add 5 per cent or more to the sale price of a home, while also having a marked effect on the amount of time a property stays on the market.
Gemma Groat, Creative Consultant at The Styling Edge, says that their has been a greater awareness of staging by the average vendor.
“2017 saw the rise of Do It Yourself staging, thanks to affordable homewares,” says Gemma. But the more people who undertake the process of staging, the more there is a greater understanding of how many decisions are required and how valuable a professional can be during the process.
“Curating a contemporary and inviting look for an entire home isn’t as easy as it may seem and this certainly isn’t for everyone. Cheap furniture and homewares stand out for the wrong reasons and don’t have the same impact as a professionally styled home.”
Anita Eddine, Interior Stylist for the Mobilia Group, says that the inevitable growth of high-density living in major cities is having its own effect on the industry.
“Incorporating nature indoors and the use of greenery, including artificial plants, is very popular,” says Anita. “Garden walls for different purposes are also here to stay, particularly in highly populated areas where apartment buildings exist.”
Home staging is having an unintended effect in the real estate industry, Anita claims.
“The most obvious change within this industry is the increase in the demand for property styling and the awareness of vendors having to style more than ever before. This in turn is assisting real estate agents to sell homes much faster.”
It is also creating opportunities for real estate agents to incorporate staging services into what they offer clients. This has not yet become a norm but in 2018 you should expect to see more facilitation between agents and staging companies (with potential partnerships between the two) if not specific staging services offered by agents.
The second industry change is an increase in the prevalence of complete staging as opposed to partial staging. This is for a couple of reasons.
- There is a growing awareness of the financial benefits to effectively staging a property on the market and as such a growing appreciation for the skillset of those within the industry.
- This leads to the second reason, where stylists and stagers are being given greater autonomy to stage a home in a way that reflects their professional identity and where they do not have to spend time marrying new furniture with the existing décor of a vendor.
Lastly, this growing trust and appreciation for those working within home staging will continue to lead to a breakaway from saturated design trends (i.e. Scandinavian design) in home staging and an injection of design trends that are idiosyncratic to particular designers.
Home staging trends for 2018
Expect to see a greater use of wallpaper, especially detachable wallpaper that can be used in multiple staging projects by the one designer. Intricate wallpapers reminiscent of the Georgian era, especially ones that feature leaf and flower patterns, are already showing their popularity in 2018. This is one area where home stagers and stylists can inject their own design leanings onto their projects.
As home staging increases in popularity, so will the extent to which changes are made in a home in time for sale. This extends to floor changes, new colour palettes and other cosmetic adjustments. Expect to see more colour blocking as a 2018 staging trend.
This means either juxtaposing contrasting colours or using like colours to complement each other. A growing trend is for dark navy and white, as well as earthy palettes, such as deep greens and wood.
There was a saturation of Scandinavian styles in home staging projects in 2017. This will continue, especially for those DIY stagers who source cheap furniture, but you should expect some blacklash against this, as the increasing scale of apartment constructions call for a greater diversity in furniture and design styles in order to set developments apart from their competitors.
The incorporation of Japanese designs is increasingly becoming popular and should be a feature 2018 home staging trend. Mixed with similarly clean designs, such as Scandinavian, many ‘character’ pieces draw from a Japanese philosophy in the worth of bespoke and old furniture.
Out with copper
One of the most common and over-used features in home staging last year was the use of faux-copper pieces, especially in lighting design. The availability of cheap faux-copper became too hard to resist for many DIY stagers, students renting their first sharehouse and some of the less scrupulous stagers. A blacklash to this is already taking place in 2018, with a greater emphasis on ‘worn’, aged and unpolished brass and bronze as well as matte textures.
One growing staging trend from 2017 that shows no signs of abating is the use of indoor plants, especially in the bedroom. Expect to see less ubiquitous plant types. Potted small trees, used in a minimalist way within the bedroom or living room, demand less from the eye and as such make it easier for potential buyers to imagine themselves in the home.