Effective staging when selling your home is understood by many within the industry to potentially add 5-10 per cent to the sale price of a home, as well as limiting the amount of time a property stays on the market.
The industry has grown significantly over the past 10 years to where property stylists are celebrities in their own rights, known for their particular style and ability to apply to it all types of homes on the market. The success of these stylists comes also as a result of the effect that has come from the rise in high-density developments in the major markets and the often generic styling that is used by less adventurous developers and their home stagers. Personality is everything for staging today.
With that in mind, here are 5 sneaky staging tips for those home owners looking to replicate some of the tricks and strategies that professional property stylists employ.
1. Less is not necessarily more
Historic staging trends kept things minimal during inspections, in the anticipation that this strategy aligned with the psychology of a buyer wanting to visualise a lifestyle. The thought process was that a buyer didn’t want to see an empty home, as this made it seem soulless, while a home that looked too lived-in stopped buyers from visualising themselves in the home.
‘Less is more’ can unfortunately be misused as a concept to create generic staging, which is why you want to make your home personable but approachable. This means keeping things clean and ordered, but including items that are idiosyncratic and personable, such as souvenirs and furniture that can’t be bought in a department store or art work and prints that hint at a personality rather than a persona.
Display a real lifestyle – a daily lifestyle – in your home staging, so that buyers don’t even realise they are in a staged home.
A busy wall isn’t necessarily a bad thing, as you can see above. High-quality furniture, a unified colour palette, copious personal souvenirs (books, artwork, greenery) and even a cleverly-placed pair of nice shoes can help buyers visualise themselves in the home more than bare walls and a couple of furniture pieces.
Second-hand stores are your best friend when staging your home. Don’t fill the home with a mish-mash of stuff but select a few key pieces to place in areas of the home to impart colour and personality onto your home staging.
2. Create warmth in a staged home
A huge part of any home inspection is making sure a property is warm, both in terms of the temperature and in the visual effect of your staging.
To create visual warmth in your staging consider the following: bookshelves filled with books and souvenirs, rugs and throws for added textural warmth, effective lighting (‘Edison’ light globes may be expensive to run when living at home, but are a good investment for staging) and even temporary wallpaper for feature walls can help create a welcoming and warm feeling to your home.
If selling during the summer months, think in opposite terms to the above. Remove rugs and throws, use brighter colours and natural light, and clear a room a little more to create a feeling of levity and space.
3. Give visitors something to remember
This requires a little more tactful strategy, as an ugly feature of a home, such as large artwork, can leave the wrong impression on a home. Consider investing a little more money in a furniture piece that you will take to your next home, but will make an impact for potential buyers. They may even ask it to be included in a home, so that you can get your money back once you sell your home.
4. Choosing continuity or chaos
Before you go looking for furniture or setting up for an inspection, it is important to make one decision: will your property styling choose continuity or chaos? In other words, will their be a continuity in the styling (furniture styles, colour palettes, textural features, number of personal items) or will you choose to be more chaotic?
Continuity in your styling may just come down to the right choice of colours and textures for various rooms. This can help unify the home and make it stick in the minds of potential buyers.
Chaotic styling can work if their is a solid base or ‘canvas’ on which it rests. Unrelated furniture pieces can work together if they are supported by furniture or palettes that are more neutral. Consider making sure there is plenty of white space in your staging if you do go down this road.
5. Vegetation both indoors and out
They are an obvious staging trick but plants can be a highly-effective and cheap way to achieve all of the above tips in your property styling. They project warmth, life, personality, both continuity (palette) and chaos (differentiation between plant types) and a sense of a lived-in home. If you are not sure whether you have ticked all the boxes for your property styling, plants can go a long way in effectively marketing your home.