View.com.au announces Toby Balazs as new CEO

Written by realestateview.com.au in ACT on June 22, 2018

Australia’s 3rd largest property listing site is delighted to appoint ex REA Group executive as Chief Executive Officer of VIEW.com.au (formerly realestateVIEW.com.au) effective 16th July 2018

Toby has been a key member of REA’s leadership and online strategy teams since 2004. Mr. Balazs will take over from VIEW’s Enzo Raimondo, who has been closely involved with property listing portal for over 16 years, first as CEO of Real Estate Institute of Victoria (REIV) and later taking over as CEO of realestateVIEW.com.au in 2016.  In 2018, VIEW maintains a nimble and disruptive culture designed to keep pace with a rapidly changing real estate market.

Staff portrait of Toby Balazs by Andrew Henshaw

Announcing Toby’s appointment, VIEW Chairman John Piccolo said: “Toby is a dynamic thinker and leader. His track record in executing transformative digital programs has been exceptional.” Mr Piccolo adds, “Toby embodies VIEW’s values of innovation, integrity and fostering strong family ideals. VIEW’s continued mission to make property buying more intuitive, easier to understand and informative will only be intensified with Toby joining the team.”

Reflecting on his appointment, Toby said: “I am honoured and excited to have been selected to lead this rapidly evolving company. VIEW has a great culture, an increasingly broad capability in the market and a winning strategy that has enabled VIEW to grow strongly. Growing VIEW from the 3rd largest player is a challenge I accept with both confidence and determination.”

“I am committed to continuing VIEW’s momentum based on a differentiated offering, which is resonating strongly in the market — by offering lower fees for real estate agents to list property, and importantly, delivering consumers an exceptional level of real estate industry information on a platform that is free and easy to use. My mission is to lead VIEW to even greater things.

Toby joins VIEW as it continues to roll out the stimulating rebrand and new site experience.  The next round of transformations to be released in Spring 2018 are focused on providing richer search metrics and making property research easier and more informative.

VIEW’s recent launch of Property-360, a Price Estimate tool for over 13 million properties across Australia, offers agents and consumers the ability to track the value of a residence and instantly calculate its estimated price. The feature allows users to adjust the value of a residence by adding bedrooms, bathrooms or car spaces.

The rebrand also includes an editorial partnership with Independent Media Publishers (IMP) including Star News Group that now allows view.com.au to provide up-to-date property insights and commentary that are invaluable to those living in regional areas as well as property developers.

ABOUT VIEW.COM.AU  

Launched in 2001, realestateVIEW.com.au quickly became one of Australia’s leading online property platforms, simplifying the process of buying, renting and selling property. In August 2017, the company rebranded to view.com.au to better reflect its evolving values and goals – namely that every single home buyer is entitled access to free property data. VIEW are now your property insights experts, and with the development of their Property Price Estimate tool, home buyers can access up-to-date property data about their home, as well as every other address in Australia.