and Apartments & Developments join forces

Written by in Property News on May 7, 2020 launch customer centric partnership – Apartments & Developments partner with the industry-owned property portal to provide greater value for Developers.

Two of Australia’s major property portals have united to provide property developers a unique opportunity of cross portal exposure. The partnership also provides a more rounded property-seeking experience, delivering highly relevant and targeted content tailored to off-the-plan property-seekers. – the property portal that is backed by the real estate industry – and Apartments & Developments ( – a specialist property website focusing on off-the-plan and new construction properties have a collective audience of over 1.7M consumers per month. This property-seeking audience, combined with extensive industry knowledge and relationships, strengthens the new partnership.

Toby Balazs, CEO of, has over 15 years’ experience working with property developers across Australia and Asia.

“At we pride ourselves on being flexible, providing choice to both customers and consumers and creating solutions that are cost-effective – this partnership supports all three of these key pillars,” he said.

“At a time when the Australian property industry is facing a number of challenges, it’s important we pivot with our customers and provide them with opportunities to maximise their success in selling off-the-plan and newly constructed properties.”

The valuable market proposition consists of an all-inclusive overarching campaign including Solus eDM’s, Property Listings across both portals, Native Advertising solutions and Social Media exposure across Facebook and Instagram.

Michael Lang, Director at Castran Gilbert used the new partnership approach between and to market a new apartment development ‘Arches’ in Melbourne’s Maribyrnong.

“At all times, we, as project marketers, are always looking at the most efficient and cost-effective measures to achieve quality leads, and through the eDM, I couldn’t have been more impressed with the results, and in fact, I have made it now mandatory on all our new campaigns moving forward, such was the success it provided.”

Managing Director of AD Group Jordy Catalano said, “Cost-effective advertising is a key motivator for both property portals and delivering an outstanding ‘Cost Per Lead’ leading to an exceptional ‘Cost Per Sale’ is what gives and a clear point of difference.

“Working in partnership with was an obvious choice for us and makes sense to our customers – driving a combination of reach and performance that is so valuable in their marketing campaigns.